Branding

Attract with visuals, engage
with clarity

Brands made instantly memorable

If you don’t turn heads, you simply won’t generate sales. We use design aesthetics to attract attention. Then it’s all about proving to people that you’re a legitimate business that’s worth them spending some time with. We achieve this through clear, interesting and engaging design and messaging. The ultimate aim is always to claim for your brand a unique place in your market in a tangible way that makes you memorable to consumers.

Instant impact.

First impressions last, so we put lasting impressions first. Your brand needs to be remembered to stand any chance of cut through. So we’ll ensure you attract attention in a way that befits and benefits you.

Clear brand messaging.

To give your brand the legitimacy customers look for, requires us to delve deep into your story, values and ambitions. The more we know about you, the more clarity we can bring to the messaging we use to engage your target audience.

Profile Raising

What brand doesn’t want to be seen and heard? Our purpose is to present you in a way that will make you memorable and prove to consumers that you are a legitimate presence and worthy of consideration.

Our Unique Approach

Your Brand Personified And
Made Instantly Interesting

Interacting with a brand? Weird idea. Interacting with someone who represents and reflects that brand? More like it. People connect best with humans. That’s why Heue crafts brands to be more like people, giving them a distinctive personality.
It all starts with us asking you weird and abstract questions like ‘if your business was a person who would it be?’ From here, we’re able to craft an aesthetic, tone of voice and list of behaviours that define your brand, and distinguish it from others.

Our Process

Step 1

Brand Strategy

To immerse ourselves in all things your brand, we’ll conduct interviews, run workshops and exercises with you to help us better understand your brand.

Step 2

First stage ideas

We’ll go away and create inspirational designs and present them back to you before working with you to choose those that most closely align with your vision.

Step 3

Idea Development stage

Based on our discussions and your feedback, we will modify our initial designs and supply the final artwork for your sign off.

See our Branding Process

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See our Branding Process

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Sam Khan - CEO of Naturalis

We hired Heue Digital when we decided to create a company because they came highly recommended, and I can see why. We’ve had them from initial concept all the way through to brand management, logo and website design. We gave them some ideas and they ran the brand from scratch.They were absolutely granular on detail, had precision point accuracy in terms of our needs and instinctively knew what we had to do to create a successful business in this demographic.

Jake Lazarus - Head of Product

Working with Heue digital left us not only with a much improved aesthetic but also with a fundamentally deeper understanding of design, branding and marketing. Heue were excellent at integrating directly into our team at Keakie.

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On-Demand Platform

Keakie

We were tasked with leading the brand and design for a new on-demand platform called Keakie. They wanted to create a look which was dark, contemporary, against the grain and something which would strike a chord with UK-based millennials interested in music and culture.

Online Frame Retailer

Zoo Frames

The client wanted to give their website a real feeling of quality and expertise, while still making it accessible to the mass market. So we stuck to neutral tones and used a sophisticated typeface to give Zoo Frames its very own lane in the ready-made frames sector.

CBD Product Supplier

Naturalis

Naturalis challenged us to position their brand as a higher-end approach to the CBD market. We chose to keep it minimal and clean with a distinctive medical feel, to set it apart from other products in this sector.

Online Magazine

Native

Native Magazine needed a new look and feel that retained its cool status as a publication for the people. So we made it slightly rough around the edges while retaining a modern, clean look and feel. Since, Native has gone from strength-to-strength and is now sold all over Europe.

How having a distinctive brand impacts
your customer's journey-to-purchase

Heue Digital: Build an end-to-end marketing strategy

How to give your business an unforgettable brand

Discover the benefits of building a strong brand
See ways to really make your start-up stand out
Learn where to find the best ideas for your visual branding

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