Introduction
The Native is an online magazine for cultured and laid-back Nigerian millennials who are in touch with western culture.
Tasks
Branding, Website Redesign, Video, Social Media
Year
2018
BRANDING
With an African slant
We wanted the magazine to retain its cool imagery and positioning as a publication for the people. So we made it slightly rough around the edges while retaining a modern, clean look and feel. Our guide for the visual language was vintage modernised, with added character coming from references to African style and heritage.
01
First attempt, no character
A bold font was necessary to give an aggressive edge to the brand. However our first
attemp lacked character.
02
the next, too much character
The issue with the secont attempt was that it was trying to hard and looked more jolly
than aggresive.
03
Finally, Things take shape
The penultimate attempt was closer to what we wanted. From here it was just about
adding an African feel to it.
04
Final Version
A bold font was necessary to give an aggressive edge to the brand. However our
first attemp lacked character.
Mobile Optimised
Website
Redesign
We kept the website straightforward, made it mobile-first with a
shallow-hierarchy. This encouraged browsing and focused on simplicity and achieving the brand goals.
Font
Work Sans
Colours
#000000 #ffffff
VIDEO
Art That Works
The Native also holds an annual festival. We created
the line-up artwork for all
the artists which Skepta,
J Hus, Maleek Berry all used.
Full Website
www.thenativemag.com
Result
Since the birth of The Native, it has grown from strength to strength. The magazine is now sold all over Europe and has featured content on people like Burna Boy.
